The challenge of the retail business is the human condition.
Blueberry has extensive experience and expertise in POS and Point of Purchase (POP) production and intimate knowledge and understanding of retail marketing. The difference between evolution and revolution is the speed of change to, or the adoption of, a new idea. POS is potentially one of the most sophisticated areas of marketing, as we increasingly know more about shoppers habits, demographics, decisions and life styles. However, the marketing delivered in-store can often be limited by the complexity of producing variable POS and POP for each customer segment, at each store.
POS & Display
Fins and Banners
Collate and Pack